Excerpt:
Last Friday, Vivid Solutions Gallery on Martin Luther King Road SE was packed with local business owners, residents, and officials from the Department of Housing and Community Development, which is based just down the street. For weeks, Congress Heights-based blogger and activist Nikki Peele had coordinated with 28 local businesses and advertising the “Big Reveal” via Facebook and Twitter, creating hype around what could be coming to the nascent commercial district.
The secret—accompanied by bright green logoed t-shirts, tote bags, and balloons—turned out to be a marketing offensive called Eat Shop Live Anacostia, an “empowerment” campaign based around a professionally-designed website that houses information about all the neighborhood has to offer. It’s funded by $15,000 from ARCH Training Center, one chunk of a $200,000 grant from DHCD that will also support small business technical assistance and a new shared workspace called The Hive, along the lines of Affinity Lab in Adams Morgan and U Street.
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